Twitter Engagement Rate Formula

Twitter Engagement Rate Formula. We've researched the industry average We all chase engagement rates, but how often do we sit back to think of what is good enough? Traditionally, the ER formula is the same on one post or on all posts for the period.

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We've researched the industry average We all chase engagement rates, but how often do we sit back to think of what is good enough? Engagement rate is a formula that measures the amount of interaction social content earns relative to reach or other audience figures. First you need to calculate the average number of reactions to the post - for this we take all the posts for the period (for example, per week) and summarise the reactions.

That's akin to having something important to say but being unable to get people to listen to you.

It had to be a completely new account, starting from zero.

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The metric is calculated using the total. It was unaffiliated to any existing site, and I didn't use my existing network. Analyzing engagement rates allows you to see how much of an impression your brand is leaving on your audience.